The Growth Forum buzz was real — and your favorite special hosts Liz Scott and Heather Satterley were in the thick of it at this year’s Accounting Today Growth Forum in sunny San Diego! With a front-row seat to some of the industry’s most exciting AI developments (and a backstage pass to lots of laughter), this Appy Hour episode served up serious inspo and just the right amount of tech sparkle.
From the moment the conference kicked off with a fab opening reception, it was clear: this Growth Forum wasn’t just about networking — it was a full-on innovation-fest. And Liz and Heather were there to soak it all in (and maybe hand their phones to the Xero crew for safekeeping… it happens).
Recap: AI Talk from the Front Lines of Accounting Innovation
One of the most buzzworthy sessions featured a speaker from Apreo, sharing how their firm is going all in on AI. Instead of grabbing every shiny new toy, they’re streamlining just four core workflows — focusing on practical, high-impact use of AI in both operations and production.
The message? Don’t chase trends. Stay focused, be intentional, and start small. Whether you’re automating emails or rethinking your entire practice flow, this kind of measured AI strategy is what turns “cool idea” into “clear ROI.”
App Spotlight: Xero
Let’s give a big Appy high-five to this episode’s App Spotlight: Xero! The Xero team didn’t just light up the expo floor — they brought the goods when it came to showcasing how cloud accounting should be done.
From live demos to real-time reporting tips, Xero wowed with features that make collaboration intuitive and decision-making smarter. Plus, their team kept the vibe fun and the tech user-friendly (and maybe helped Liz and Heather not lose their phones again). Xero continues to be a powerhouse in the accounting app world — and this episode proved why they’re always worth the spotlight.
Behind the Scenes with Liz & Heather
From spontaneous hallway interviews to sneak peeks at the expo floor, Liz and Heather brought the backstage energy straight to your screen. If you caught them mid-laugh on camera — yep, that was all real. They didn’t just host — they networked, explored, and Appy-fied the entire Growth Forum experience with their signature blend of smarts and sparkle.
Keep the Appy Energy Going!
Catch the full Growth Forum recap on here! Don’t stop the scroll — the next big thing is just a click away. Register now to join future episodes and get your regular dose of app-tastic insights, laughs, and real-world tech talk from Liz, Heather, and all our brilliant guests.
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